This innovative concept accompanies the group opening three new brands in Morocco with the support of the group local partner, H Partners.

In partnership with the Moroccan investment fund, H Partners, the new complex is anticipated to open in September, 2019 and marks the arrival of the group's mid-range and budget-friendly brands to what it describes as a booming market.

On a plot of over 2,300 m2, the complex will offer 124 rooms under the Première Classe brand, 189 under Campanile and 98 under Kyriad. This multi-brand establishment offers the opportunity to experience three distinct experiences in one place.