“Our strategy is focussed on raising awareness of Hurghada as a state-of-the-art beach destination catering for all the needs of sun and sea tourists. In 2017, UK visitors increased 40 percent year-on-year with almost no effort,” explained Amr El Ezabi, UK and Ireland director, Egyptian State Tourist Authority.

Hurghada, which stretches for 40 km along the Red Sea, was in the past mostly known as a destination for divers, but is now one of the main tourist hubs in Egypt, offering plenty of choice when it comes to hotels, beaches, water parks, restaurants, nightlife, marinas and markets.