Advanced technology, cultural authenticity and hyper-personalisation are coming together to create experiences that transcend traditional definitions of luxury. Once synonymous with comfort and exclusivity, today’s ultra-luxury offers transformation through access and meaningful experiences, blending technology, privacy and sustainability.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has hosted an exclusive Europe (Spain, Italy, France, Germany, Belgium, Netherlands, Poland, Romania) Marketplace in Al Ain Region on October 16. The event connected over 200 travel trade partners from each country with more than 50 Abu Dhabi-based stakeholders, including hotels, attractions, and destination management companies. It forms part of ongoing efforts to strengthen relationships with industry partners from key markets and boost visitor numbers to the emirate.
Kerten Hospitality has recently announced that Joontos, the signature restaurant at Dar Tantora The House Hotel, has been recognised in the inaugural Michelin Guide Saudi Arabia 2025, earning the distinguished Bib Gourmand award for its exceptional cuisine, creativity, and authentic expression of local culture.
flydubai, a Dubai-based carrier, has recently announced seven new interline agreements, bringing the carrier’s total number of interline partners to more than 40.
Gulf Air, the national carrier of the Kingdom of Bahrain, celebrated the relaunch of its direct flights from Bahrain International Airport to John F. Kennedy International Airport (JFK) in New York, marking a move that reflects the depth of the longstanding friendship and strategic cooperation between the Kingdom of Bahrain and the United States of America.
Set along the white sand shores of Shura Island on Saudi Arabia’s western coastline, EDITION reveals its second gem in the country with the opening of The Red Sea EDITION, following its category-defining debut in Jeddah last year.
Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has officially opened Shura Links, Saudi Arabia's first island golf course, on Shura Island at The Red Sea.
Radisson Hotel Group announced the expansion of its Radisson Individuals brand, driven by the brand’s exceptional growth to over 100 hotels in operation and under development since its launch in 2020.
The World Surf League (WSL) Longboard Tour returns to Abu Dhabi for its second edition of the Surf Abu Dhabi Longboard Classic this month, and this year’s event is bigger, better, and bringing a live concert to cap off an action-packed weekend.
IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Jadeer Group for a new Hotel Indigo property in New Cairo. The signing strengthens IHG’s growing Luxury & Lifestyle portfolio in Northern Africa and adds another distinctive hotel to the Group’s presence in Egypt.