The International Tourism Trade Fair, organised by IFEMA MADRID, has closed its doors with a positive outcome, reaffirming its strong convening power by slightly surpassing 255,000 visitors over its five days.

 During the professional days, attendance figures from the previous edition were consolidated at 155,000 visitors, with a 12 percent increase in international attendance, in line with the 11 percent growth in international exhibitors. Likewise, the general public attendance over the weekend was consolidated at 100,000 travellers.

 These results consolidate FITUR’s outstanding participation figures, with more than 10,000 companies from 161 countries, including 111 countries with official representation, and 967 main exhibitors. The economic impact of FITUR 2026 on Madrid reached €505 million, while supporting the maintenance of 3,753 jobs, confirming the fair’s position as one of the region’s most significant international events of the year and a key contributor to economic and tourism activity.

 FITUR thus opens 2026 by confirming the strong momentum of the global tourism sector. This favourable context is reflected in 2025 figures, a year in which, according to UN Tourism, international tourist arrivals worldwide exceeded 1.5 billion, while Spain welcomed 97 million international tourists, according to data from the Ministry of Industry and Tourism.

 The 46th edition opened on Wednesday 21 January with a minute of silence, reflecting the tourism sector’s solidarity with the victims of recent railway accidents. The gesture was echoed during the official opening on Thursday 22 January, when Their Majesties the King and Queen of Spain signed the book of condolences at the Andalucía stand.

FITUR, the International Tourism Fair organized by IFEMA MADRID, had officially opened its 46th edition with the attendance of Their Majesties the King and Queen of Spain. 

Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from January 21-25, 2026. In its 46th edition, FITUR strengthens its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.

In a context in which sustainability has become a priority for global tourism development, FITUR is playing its role as a benchmark for promoting a responsible transformation of the industry. With Mexico as Partner Country, the International Tourism Trade Fair is once again bringing together the global market from January 21-25, 2026 at IFEMA MADRID, boosting business, institutional cooperation and knowledge exchange at a turning point for the industry.

As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026.

The International Tourism Trade Fair, FITUR, which is taking place from January 21-25, 2025, at IFEMA MADRID, presents the fourth consecutive edition of FITUR Sports.

The 45th International Tourism Fair, organised by IFEMA MADRID, closes its doors on January 26 with outstanding participation and attendance figures. FITUR has exceeded expectations, reaching a first estimate of nearly 255,000 visitors, with significant growth in its first three days, which welcomed 155,000 professionals.

Organized by IFEMA MADRID, the International Tourism Trade Fair (FITUR) brings together the global tourism market in its 45th edition, showcasing from January 22 to 26 the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025.

FITUR 2025, taking place from January 22-26, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around 10 companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others.

Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD3.4 trillion in the first seven months of this year, according to UN Tourism statistics.