Deep in the Hajar Mountains of the Emirate of Fujairah, about 45 km from the city, Wadi Wurayah stands as one of the UAE's most prominent natural treasures. Here, perennial springs and channels support unique biodiversity, creating a scene that embodies the richness of the UAE's environment and reflects its firm commitment to protecting its natural heritage.

Celebrating women in the UAE who make this world a better place to live, Fujairah Social and Cultural Association and KASHKHA, a leading modest fashion brand, have together launched a special awards programme for Emirati women.

BlueBay Hotels, a Spanish hotel company is consolidating its growth in the Middle East with the opening of the Blue Diamond AlSalam Resort in Fujairah, UAE.

FUJAIRAH IS THE PLACE TO BE FOR ADVENUTRE SEEKING TOURISTS; A WORLD-CLASS DESTINATION FOR DIVING, FISHING, WATER SPORTS AND DESERT DRIVING.

HAILED AS A DESTINATION RICH WITH CULTURAL HERITAGE, A DISPLAY OF PROTECTED AREAS, UNIQUE NATURE AND RELAXATION OPTIONS, FUJAIRAH IS CONSIDERED A TOP CHOICE FOR TOURISTS SEEKING AN ALTERNATIVE TO THE HUSTLE AND BUSTLE OF THE LARGER EMIRATES.

RECENT YEARS, FUJAIRAH HAS WITNESSED A RAPID GROWTH IN THE FIELD OF TOURISM AND FUJAIRAH TOURISM AND ANTIQUITIES AUTHORITY LEAVES NO STONE UNTURNED TO PROMOTE THE DESTINATION.

Karim Zaki, general manager, Novotel, ibis and Adagio Fujairah, specifically pointed towards youngsters and students looking for basic comforts and facilities as the biggest market at the hotels as well as for the overall budget segment.

While online channels and social media are seen as crucial to a business’ success – even more so when it comes to