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As the ancient heritage of camel farming transforms into a full-fledged industry, the Kingdom of Saudi Arabia emerges as a global epicenter driving this vital animal wealth in its journey from being a cultural symbol to becoming the center of the ‘global camel economics.'

Amid a vast and enigmatic monumental landscape, forgotten kingdoms, and layers of history, archaeologists are only just beginning to reveal the secrets of this heritage jewel in north-west Saudi Arabia.

Saudi Summer, the Kingdom’s largest ever domestic leisure tourism campaign, launched by the Saudi Tourism Authority (STA), has published visitor and spending statistics for the first half of the campaign, revealing a highly successful first phase.

Almosafer, a leading omnichannel travel brand of Saudi Arabia, recently announced the launch of a holistic strategy to support the development of domestic tourism in the country, with dedicated packages and a 360 degrees promotional campaign aimed at boosting domestic travel bookings and encouraging Saudi nationals to explore the beauty of their own country over the coming months.