Building on its impressive momentum, the brand plans to introduce over 35 new hotels worldwide by the end of 2028.  This planned expansion will bolster the brand’s portfolio by 50 percent and reach over 100 Hyatt Centric hotels globally by 2029. The next three years are expected to see substantial regional growth in Asia Pacific, increasing the brand’s footprint in the region by over 75 percent, with several new hotels across the Americas, Europe and the Middle East. 

“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivalled care in the world’s most-travelled places,” said Emily Wright, vice president, global brand leader, Hyatt’s Classics & Essentials Portfolios. “The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travellers, for more contemporary accommodations with playful details, sophisticated furnishings and socially connected spaces.”   

Amongst the many openings, included is the Hyatt Centric Madinah KEC (expected to open in 2028) and is set to mark the debut of the Hyatt Centric brand in the Kingdom of Saudi Arabia, providing a local home-base for savvy travellers returning from city exploration. The hotel will feature 130 modern rooms and suites with art and styling elements that celebrate the city’s character.