Located in Cairo, the new CRO will manage the room inventories for all hotels as well as coordinating and managing all reservations and providing up-to-date rates and availability for various distribution channels including TIME Hotels’ online booking engine, its global distribution system and online travel agents.

Supported by the existing TIME Hotels – Egypt Office, the new CRO will help ensure the efficient use of resources and funds as well as providing better operational support across the MENA region.

Mohamed Awadalla, CEO, TIME Hotels, said, “The UAE remains a core market for us, however opening our new CRO in Cairo reflects not only the potential of the Egypt market, but its strategic geographical position, serving the wider MENA market, in particular the Levant and the North African markets.”

He added, “With resurgence in tourists in recent years, Egypt presents new opportunities for TIME Hotels to expand its presence. Expansion is the main driver of our business plan over the next few years, with new openings taking place in Dubai, Sharjah, Saudi Arabia and Egypt, taking our total portfolio to 20 properties by the end of 2020.”