MICHAEL KASCH, GENERAL MANAGER, CENTRO SHARJAH, SHARES HIS VIEWS ON CHANGING MARKET TRENDS, GUEST LOYALTY AND TREASURED TIMES.

SOME 10 MILLION VISITORS ARE EXPECTED TO MAKE THEIR WAY TO SHARJAH BY 2021, UP FROM JUST TWO MILLION IN 2014, AS THE EMIRATE CONTINUES TO CONSOLIDATE ITS POSITION ON THE WORLD TOURISM MAP.

While online channels and social media are seen as crucial to a business’ success – even more so when it comes to