TRAVEL TRADE MENA: How have the past 12 months been for the hotel?

MICHAEL KASCH: The year 2015 was a year of discovery and consequent adaptation to the changing market trends in Sharjah’s travel and hospitality Industry.

Geopolitical instability and a plunge in the Russian Rouble saw a decline in visitors from CIS countries. Additionally, a slump in the Euro made a holiday to Europe more affordable for GCC travellers.

Even though these factors had a direct impact on travelling patterns, a multitude of steps taken by the industry led by Sharjah Commerce and Tourism Development Authority (SCTDA) and Sharjah Investment and Development Authority ensured that the number of guests visiting Sharjah remained on an upward trajectory.

Markets like India, China and key European countries have showed great potential [...].

Being situated in close proximity to Sharjah International Airport continues to be a strategic advantage and Centro Sharjah rightfully serves as a gateway for tourists visiting the UAE.

TRAVEL TRADE MENA: With Sharjah expecting 10 million visitors by 2021, how important is it to lure international markets?

MICHAEL KASCH: [...] Sharjah’s positioning as an established family destination and the region’s cultural hub will continue to be strong influencers that attract tourists.

Through new projects, Sharjah is tapping into niche markets and is appealing to the discerning traveller who is on the lookout for an overall enhanced experience. […].

The recent slump in the market has reinstated the importance of looking for opportunities in international markets.

The competition is now fiercer and a keen eye for business is what will help achieve objectives. However, the overall outlook is positive and growth in guest numbers is anticipated.

SCTDA has been at the forefront with focussed promotional campaigns in GCC countries as well as in growing tourism markets such as China, India and Europe.

TRAVEL TRADE MENA: What are your plans for the coming months?

MICHAEL KASCH: Being in the fifth year of operation has strengthened our brand presence in Sharjah. Guest and colleague satisfaction is at an all-time high. [...]

We continue to stay focussed on maintaining and further developing strong partnerships with stakeholders in the industry.

Centro is a hotel concept that appeals to the new generation of travel executives who appreciate style, sophistication and value. It is the ultimate solution for smart travellers to Sharjah who do not want to compromise on style or quality.

To deliver this long-drawn promise to our guests is where we will channel our resources.

Rotana Rewards, our company-wide loyalty programme is also a priority. Offering our loyal guests special privileges [...] will be our way of thanking them for their trust. Guest satisfaction is of utmost priority and we are committed to go the extra mile.