Loughland has over 25 years of expertise within the hospitality industry, including experience in the luxury market with brands such as Shangri-La Hotels and Resorts, Fairmont Hotels & Resorts, Banyan Tree Hotels & Resorts as well as Rosewood Hotels and Resorts.

His most recent position was executive assistant manager at Crowne Plaza Kuwait Al Thuraya City where he played a key role in pre-opening operations.

In the Saudi capital, Loughland will lead the sales team and develop an overall commercial strategy.