Alfy brings a wealth of regional expertise to the company having held the same position for British Airways for the past seven years. In her career with the airline, she accumulated over 20 years of experience in the field, starting as a sales agent.

Alfy also introduced ba.com payments online as well as e-tickets to Egypt, demonstrating an affinity for technology. Based in Cairo, she will lead the team in implementing the company’s value proposition, which is empowering customers to grow their businesses.