The launch of the company is in line with ADNEC’s new broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences, and extending their stay in the UAE’s capital. ‘Tourism 365’ will work in concert with key stakeholders across Abu Dhabi’s tourism sector and the UAE.

‘Tourism 365’ will include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.

Humaid Matar Al Dhaheri, managing director, Abu Dhabi National Exhibitions Company, commented, “In launching Tourism 365, ADNEC continues to fulfil its strategy in developing Abu Dhabi’s tourism sector. Through strengthening and enhancing our business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group. Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations. It will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), alongside local and global companies specialised in this critical sector.”