AHIC will be ‘on the road’ for the three-day programme, broadcasting live from pop-up studios across hotels in Dubai with select audiences, shared simultaneously on a virtual platform with the AHIC online community worldwide.

 During the three days attendees will be able to create their personalised schedules, choosing the sessions and activities they would like to attend either virtually or on-site in Dubai.

 Commenting on the new format of AHIC, Jonathan Worsley, chairman, Bench Events, said, “We have had to start from scratch and imagine what bringing the hotel investment industry together looks like in September 2020. It’s a very different scenario to what we have done in the past as the industry has changed, our community’s needs have changed and the regulations governing events have changed. However, what remains constant and more pressing than ever, is the need for the industry to come together, connect, share information, challenges and solutions and be inspired. AHIC is an important opportunity for the industry to demonstrate its resilience and how it is evolving to bounce back stronger.”