In her new capacity Sofo will provide leadership and strategic direction to the Gulf region team, manage a wide range of marketing campaigns and activities as well as work closely with the local and overseas trade partners and industry stakeholders to promote ‘Destination Germany’ as a year-round travel destination throughout the Gulf region.

Speaking on her appointment, Sofo commented, “I am excited to assume my new role, promoting ‘Destination Germany’ that upholds a prominent reputation in this region. I am proud to say that Gulf region is among the Top 20 of the most important source markets to Germany and the third largest source market outside Europe.”

She added that due to its diversity, Germany is one of the preferred travel destinations for the GCC nationals, whether for wellness and recreation, nature and sightseeing or simply for entertainment and shopping - offering high quality services, great value for money, luxury accommodation and facilities as well as environmentally-friendly transportation links throughout the entire country.