Alexander joined Millennium Hotels and Resorts in 2016 as a regional director of sales and marketing for the Middle East and Africa region.

Under his leadership, the team has developed and implemented strategies that have contributed to the growth of the company. While driving measures to enhance commercial productivity through sales, revenue, marketing and public relations, he also has been an integral part of the hotel opening team and has collectively opened over 16 hotels in the region since he started in 2016.

The promotion comes in line with the company’s rapid expansion and its vision to further open 14 hotels in the region this year, in addition to the 35 new hotels that are in the pipeline.