Lawless joined the Danat Hotels & Resorts Group in 2010 as assistant director of sales and marketing at Al Raha Beach Hotel working his way up to general manager of Danat Jebel Dhanna Resort and Dhafra Beach Hotel prior to this new role.

Bringing his more than two decades of experience in the hospitality industry, Lawless will lead Danat Al Ain Resort, the five-star with 216-key property overseeing its entire operations and strategies.

Before joining the group, Lawless worked at Ramada Hotel and Dubai World Trade Center.