The first half of this year saw a further boost of RAKTDA’s promotional efforts with visits to over 4,000 travel agents in 45 European cities. RAKTDA has also increased its presence on the ground in Europe with a growing network of representation and promotion offices. The latest office opened in Stockholm in April to support the Nordic region.

Last week, the European roadshow headed to Germany and Switzerland to introduce Ras Al Khaimah’s diverse offering to industry representatives.

As part of RAKTDA’s destination 2019 strategy, increased emphasis is put on growing further awareness of the breadth of offer in key European markets.