THE UAE HAS OVER THE PAST YEARS BECOME ONE OF THE WORLD’S FASTEST-GROWING DESTINATIONS, ATTRACTING MILLIONS OF GLOBETROTTERS AND BUSINESSMEN EAGER TO CAPITALISE ON THE COUNTRY’S THRIVING ECONOMY.

TODAY, THE UAE IS SETTING AN EXAMPLE OF NOT JUST HOW AUTHENTICITY AND TRADITION CAN SEAMLESSLY BLEND WITH THE MODERN WORLD AND INNOVATIONS, BUT ALSO IN HOW TOURISM CAN BECOME THE STEAM ENGINE OF SOCIO-ECONOMIC DEVELOPMENT AND NATIONAL PRIDE.