Shams is developing the film industry infrastructure in all creative and technical areas of film production, through the UAE Entertainment Experience. Shams is also creating a favorable environment for the media and encouraging creativity while enhancing the emirate’s reputation in the media and creative fields by highlighting local content regionally and globally.

Shihab Al Hammadi, director, Sharjah Media City, stressed the importance of beginning the second phase of the UAE Entertainment Experience’s audition following the success of the first phase in Sharjah and Abu Dhabi. He clarified that anyone from in the 13 to 65 age group is eligible to participate in the audition, while children from seven to 12 years of age group need a parent or guardian prior approval to apply for the audition.