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The number of pre-qualified buyers attending this year’s World Travel Market London increased by 11 percent compared to 2023, with organisers of the world’s most influential travel and tourism event thrilled to confirm 5,049 world class buyers came through its doors, over three-days.

World Travel Market (WTM) London has recently announced that this year’s event will be the largest to date, with an expected seven percent growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.

With Expo 2020 on the horizon and the Middle East continuing to represent high growth potential for the travel industry, delegates from the region are heading to WTM London 2019, taking place November 04 – 06, looking to achieve an even greater share of the multi-billion-dollar international travel market.

Gastrodiplomacy in Jordan, plans for Expo 2020 in Dubai, opportunities in Africa and the latest travel trends for the region were all hotly debated topics in the Middle East and Africa (MEA) Inspiration Zone on Day Three of WTM London.