Taking place from November 05-07, World Travel Market expects to showcase around 4,000 exhibitors including tourism boards, hoteliers, transport brands, technology services and world-class experiences. So far, it’s reported that there will be over 80 new exhibitors lined up at the global gathering.

 There has been significant growth amongst the destination market, with a nine percent increase in destination participation. Over 135 national tourism organisations will be in attendance, with a huge volume of regions and cities joining them. Africa is the fastest growing region of the event, which follows proactive and diligent strategies implemented by nations such as Morocco and Egypt in a post-pandemic world.

 There has been a significant increase in non-destination travel brands exhibiting at WTM London, with a 71 percent increase in exhibitor participation from companies aligning themselves to the new ‘Experiences’ zone within the event. The show has seen a 22 percent growth in accommodation brands and a 16 percent growth from exhibitors in the technology sector.