The tower, with its ideal location between Palm Jumeirah, Sheikh Zayed Road, and Dubai Internet City, offers easy access to the prime locations of Dubai such as Dubai Marina, Emirates Golf Club, and Burj Al Arab among others.

 The 62-storey high rise building will host 43 stories of superlative residences, along with six levels of enclosed podiums   designed to park luxury brands of cars. The tower is also equipped with 24/7 concierge and security service for safety and convenience. Furthermore, the tower has been designed to let residents enjoy breath-taking views of the sea from the north side, while also being greeted by the south side's lush golf course vistas.

 P.N.C. Menon, chairman, Sobha Group, stated, “At Sobha Realty, creating beautiful living experiences is our mission. “The S” tower truly showcases the very best that Sobha has to offer, driven by my own passion of providing our clientele with nothing but the best. Every last detail has been meticulously crafted, in an effort to maintain the perfect balance between finesse and form. Together, these elements create an unsurpassed living experience for our discerning residents who have been accustomed to such high standards of luxury living."