The new identity reflects the role Yas Island’s promotional hub will play to facilitate overall tourism packages in Abu Dhabi, as the demand for leisure and entertainment packages in the UAE’s capital continues to grow.

Experience Hub will continue to operate as the one-stop destination partner promoting Yas Island Abu Dhabi – described as one of the world’s fastest growing leisure and entertainment destinations.

The company will expand its effort to include stays and experiences in Abu Dhabi with Yas Island’s main attractions, as it continues to cultivate collaborations with stakeholders and travel partners in the UAE and key markets.