The move comes as part of efforts to enhance the travel experience and to tap into the region's widely growing mobile booking segment. The app, which has been developed by CellPoint enables payments through Sadad, the national electronic payment method used in Saudi Arabia.

With 53 percent of all air travel bookings in Saudi Arabia made on a mobile device, compared to 22 percent globally, the carrier recognised the need to expand its mobile booking capabilities.

Other features that build affinity with SaudiGulf's boutique brand include a compass that directs the traveller to the nearest prayer room, the ability to book a chauffeur for airport pickup or drop-off, and integration with the SaudiGulf Club frequent flyer programme.