An outcome of the partnership between Qatar Airways and Qatar Racing and Equestrian Club, the five-day event saw the spectators enjoying the flat racing competition of top jockeys, along with the carrier's photo competition for most unique hat worn on Ladies' Day, with the winner receiving a prize of return business class tickets from the UK to Doha.

H.E. Akbar Al Baker, CEO, Qatar Airways Group, enthused, "The UK is a very important market for us, so our association with the Qatar Goodwood Festival is always an excellent opportunity to engage with our premium customers […]."