The show was inaugurated by Youngbae Ahn, CEO, Korea Tourism Organization, who at the time was in the UAE accompanied by high-level delegation visiting UAE and Gulf region.

 The ceremony included several impressive show that are ‘Samulnori’ using traditional Korean musical instrument, drum performances with media art and a sand art ceremony highlighting KTO’s new slogan ‘Travel to Korea Begins Again.’

 The event witnessed over 200 participation including Hoor Al Khaja, vice president, Dubai Economy and Tourism (DET), furthermore, 27 major Korean corporates and government entities, 15 UAE based media channels, and 47 of leading DMCs in the region to meet, network and deepen the ties between the two countries for a brighter future and growth in the tourism industry.

 Since founding a branch office in Dubai in 2004, Korea Tourism Organization has strived to market Korea as a must-see destination for Middle Eastern travellers. By organizing road shows, FAM trips for travel agencies, media, and influencers, hosting medical conventions, travel fairs and participating in major consumers’ exhibitions and events, KTO aspires to establish interactive relationships with the travel trade industry and potential tourists in the region.