Ebtesam Ali Salem Alshaaer Alkindi, Maryam Ali Al-Shehhi - Umm Seif and Shaikhah Jumah Rabei Farouz AlMesmari were named as the first three winners of the award.

Khaled Aldhanhani, chairman, Fujairah Social and Cultural Association, stated, “Fujairah Social and Cultural Association & KASHKHA Excellence Award is a tribute to exceptional Emirati women who are playing an extraordinary role in the UAE society be it in the field of culture, sports, environment, healthcare, human welfare, public life, art and literature. Every month we wish to honour three such special Emirati women who through their determination push limits of their boundaries to achieve excellence in their respective fields.”

 The selection process of Fujairah Social and Cultural Association & KASHKHA Excellence Award is simple and transparent. The recipient is awarded on the basis of doing something exemplary that qualifies her to be a role model for others. No individual can be recognised two years in a row neither is it open to any Kashkha employees.