The agreement will see the two entities work together to train Seera’s agents and sales associates on the iconic attractions in the UAE capital city and drive further visitations from Kuwait and the Kingdom of Saudi Arabia.

Another initiative by Seera Group to foster strong industry linkages to support the recovery of the travel and tourism sector, the partnership is expected to drive stronger visitor footfalls to Abu Dhabi from Saudi Arabia and Kuwait.

The virtual (and later physical) interactive activities offered by Experience Hub will give an in-depth overview to Seera associates of the attractions at Yas Island Abu Dhabi. They will also take part in virtual games as well as social media competitions – all carefully tailored to highlight the differentiating strengths of the two destinations. The participants will get an overview of the hospitality offering, which will in turn enable them to offer informed advisory to guests. They will be certified as Yas Island experts upon completion of the programme.

As MENA’s largest homegrown travel company, Seera manages cutting-edge consumer online travel platforms on the web, mobile web and, app, as well as retail travel agencies across the Kingdom. Seera is also the largest corporate and government travel services provider in Saudi Arabia.

Yas Island offers a diverse range of engaging experiences and itineraries that appeal to GCC travellers. This includes award-winning theme parks such as Ferrari World Abu Dhabi, home to the world’s fastest rollercoaster; iconic waterpark, Yas Waterworld; family favourite Warner Bros. World Abu Dhabi; and the island’s newest attraction CLYMB, home to the world’s largest indoor skydiving flight chamber and the world’s tallest indoor climbing wall. Not to mention the retail paradise at Abu Dhabi’s largest mall, incredible dining options, one of the region’s top links golf courses, and a glamorous marina and beach.