The advent of the pandemic has brought about a change in a traveller’s expectations while choosing a hotel. The brand aims to revolutionize the hospitality industry in the region with the introduction of new hotels equipped with optimised and digitized operations with a strict adherence to the highest levels of hygiene and safety to deliver an exceptional experience for all its guests.

Inspired by the evolution of technology, the group will introduce five new properties to cater to three types of travellers, ‘Morpho’ for business, ‘Crystal’ for lifestyle and ‘Vivid’ for luxury travellers.

Dipinder Benjamin, CEO, Morpho Hotels and Resorts commented, “We are very excited to open our doors to travellers in the UAE. Despite the various challenges presented by the pandemic, we are committed to launch our next phase of growth bringing with us a fresh approach to the hospitality industry. The Morpho brand will provide affordable and accessible accommodation with the highest service standards in conjunction with intuitive technology.”