"With 21,8 million cultural travellers, we are the number one cultural destination in Europe," explains Petra Hedorfer, chairwoman, executive board, GNTB. "To strengthen Germany's outstanding position as a nation of music, we are setting further digital priorities with the Beethoven campaign.”

In addition to the central points of interest in the Bonn region, the campaign will also include activities throughout Germany to strengthen the demand for cultural tourism in general, and the basic theme 'Musikland Deutschland' in particular.

Because of the anniversary, Lonely Planet has ranked Beethoven's birthplace, Bonn, number five among the cities worldwide to be visited in 2020. Cooperation with Beethoven Anniversary Society the GNTB has signed a cooperation agreement with the Beethoven Jubiläums Gesellschaft mbH (Beethoven Anniversary Society) to market the anniversary abroad jointly.

The subsidiary of the Beethoven House Foundation is responsible for organising, promoting, and coordinating the anniversary year as an event with international appeal and regional roots. By integrating the GNTB's global networks, the joint activity is going to be communicated even more efficiently internationally and will open up new markets.