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The tourism board’s confidence in the Middle Eastern market is reflected in Hong Kong’s industry stakeholders’ views. As Hildebrand noted, W Hong Kong is still at the early stages of exploring the potentially lucrative Middle Eastern market.

A COSMOPOLITAN CITY DOTTED WITH WORLD-CLASS ATTRACTIONS AND AN EVER-ENCHANTING CULTURE, HONG KONG HAS BEEN ACTIVE IN ITS PURSUIT OF ATTRACTING TRAVELLERS FROM THE MIDDLE EAST TO PROPEL THE INDUSTRY’S LONG-TERM GROWTH.

PLANNING A FAMILY HOLIDAY IS OFTEN STRESSFUL DUE TO THE MANY FACTORS PARENTS HAVE TO CONSIDER; FROM SAFETY CONCERNS AND OVERALL LOGISTICS OF THE TRIP TO CHILD-FRIENDLY FACILITIES, ACTIVITIES ON OFFER AND MUCH MORE.

And as a cherry on the cake, industry experts highlighted the educational, yet irresistibly fun palette of attractions and experiences on offer to families.

WITH A TARGET OF 20 MILLION TOURISTS BY 2019 AND AROUND 10 MILLION VISITORS IN 2015, INDONESIA HAS GOT QUITE A TASK AHEAD OF IT. THUS, ONE MAY DARE TO ASK – IS THE COUNTRY UP FOR THE CHALLENGE?

Ciaman was adamant, “The majority of the investments should go for marketing as well, both online and offline.” Billah focussed on the need for the government to spearhead marketing efforts to achieve integration.