“Sri Lanka’s key tourist attractions are nature and history based, [providing] an unforgettable educational experience to families,” enthused Arshad Nihaz, manager, sales and marketing, Leopard Trails, pointing to the long-held traditions and culture that are poised to ensure a journey through values and teachings that will make a positive impact on life.

“You can learn about some endemic species, release turtle hatchlings to the ocean, spot monkeys, crocodiles, birds, whales at Mirissa, and even a leopard if you visit Yala National Park,” listed Frydman, also recommending a train journey to the city of Galle as well as the exploration of local tea plantations.

The fifth-century Sigiriya Rock Fortress, an UNESCO World Heritage Site also known as the eighth wonder of the world, was among the attractions recommended by Peiris, alongside The Pinnawala Elephant Orphanage and Nuwara Eliya or the ‘Little England’ of Sri Lanka – the coolest place on the island.

With such impressive family tourism credentials, Sri Lanka is positioned to welcome families from the Middle East, and the country’s determination to further grow its share of the MENA market was confirmed with the Sri Lanka Tourism Promotion Bureau’s recent participation in this year’s Arabian Travel Market.

With the momentum built by the country’s new tourism plans and the bureau’s recently appointed managing director, the outlook for the destination is more than promising.