The industry professional, who has 30 years of regional and international experience, including leadership roles with global hospitality brands, will head up the company’s Riyadh office, responsible for achieving its recently announced goal of operating 25 hotels countrywide by 2025.

Given his broad-ranging expertise across three continents, Sidine has also been appointed chief operating officer for Turkey and Africa, two fast-growing regions where the hospitality company has identified strong development potential as part of its strategic expansion plans.

The hospitality company currently operates nine properties in the Kingdom across Mecca, Madinah and Hail and has seven more under development in Mecca, Madinah, Jeddah, Jazan, Riyadh and Tabouk.