TRAVEL TRADE MENA: What are your priorities and goals for the property in the coming months?
GEORGES OJEIL: As you may know, Le Gray is getting bigger.
We are adding new facilities to the property which will allow us to enter the MICE market.
So our priority is to open these new facilities towards the beginning of the second quarter of this year and position them as the venues to be.
Le Gray is one of Beirut’s best hotels and sustaining this positioning is another priority we have.
We surely aim for profitable business, however maintaining the highest guest satisfaction rates stay among the priorities that our group philosophies are based upon.
This said, our biggest asset [is still] our team, who we focus on developing and empowering with the aim of only having the best among the hospitality players at all levels.
TRAVEL TRADE MENA: What does Le Gray Beirut offer travellers seeking luxury? What makes Beirut a top luxury destination?
GEORGES OJEIL: Luxury is all about emotions, and mood.
You want to feel happy, satisfied, and fulfilled.
Le Gray, Beirut with its location at the very entrance of Beirut downtown, is the gateway to the capital with all that it has to offer.
If Beirut is a discovery, Le Gray is its main gate.
It is this combination that creates the thrill.
Besides, Le Gray counts many wow factors, such as the authentic art pieces, more than 500 of them.
Beirut is a luxury destination because it is on the international map of fashion, culture, wine and gastronomy.
Le Gray, Beirut is in the middle of it all being a stone’s throw from the main top shopping district, the art museums, historical churches and mosques.
It is at the heart of the entertainment and gastronomy scene with two restaurants, two bars, two lounges and a 250-label awarded wine list.
TRAVEL TRADE MENA: Le Gray Beirut is a member of The Leading Hotels of the World (LHW), how does this impact business at the property?
GEORGES OJEIL: The motto of the LHW is Remarkably Uncommon.
This pretty much [says it all]. Being a member is statement and at the same time, it attracts a large community of guests with specific expectations.
With the LHW, we share the same values and believe hospitality is an art not an industry.
We are passionate about what we do and this is what makes the difference. Besides, to be a member of the LHW requires meeting very high standards related not only to the comfort of the accommodations, but to the experience as well.
This being said, being a LHW hotel attracts the LHW member travellers to our property which creates an additional niche market benefiting the business.
With the LHW, we share the same values and believe hospitality is an art not an industry.
We are passionate about what we do and this is what makes the difference.
Besides, to be a member of the LHW requires meeting very high standards related not only to the comfort of the accommodations, but to the experience as well.
This being said, being a LHW hotel attracts the LHW member travellers to our property which creates an additional niche market benefiting the business.
TRAVEL TRADE MENA: Considering the slight oversupply in properties in Lebanon, how will you continue to attract high-end guests?
GEORGES OJEIL: Le Gray, Beirut is a unique property.
It is a unique combination encompassing the high standards of luxury accommodations and services topped with an individual soul.
My mission is to sustain this and extend this uniqueness to the new facilities we are adding.
Our attention to the details and our genuine passion in creating moods makes Le Gray one of a kind.
As mentioned before, our biggest asset is our team, therefore leading a motivational approach is key in enhancing synergy and engagement within the team.
This will translate to a passionate and engaged commitment to the Campbell Gray Hotels values and philosophies, eventually leading to distinction.
