MOHAMED CHEBIL, GENERAL MANAGER, THE CURVE HOTEL BY EZDAN, EXPLAINS.

TRAVEL TRADE MENA: What will be the main highlights of the property?

MOHAMED CHEBIL: The Curve Hotel by Ezdan will be the newest addition to the hotel and serviced apartment inventory of Qatar in the West Bay area by the last quarter of the year.

The name implies to the hotel’s structure that follows the curvature of the Corniche, Doha’s famous shoreline.

Essentially it has 600 guest rooms but can be arranged to accommodate discerning business travellers or families who want to relocate themselves.

The property is the perfect place for anyone to immerse and integrate in Doha.

The hotel has several amenities that will make transition and day-to-day life easier.

The rooms are all equipped with modern amenities so guests will only need to bring their personal [belongings].

Each room is furnished with modern interiors, fully-equipped kitchens and home entertainment systems connected to an IP TV system.

For guests who wish to unwind, the hotel offers separate male and female gyms as well as a female massage room. Our roof-top swimming pool has the best views of Doha’s coastline.

Guests can also enjoy five different restaurants serving international cuisines and all-day dining.

Apart from the exceptional service that we will be providing, one of the main highlights of the hotel is that all rooms boast views of the sea.

The Curve Hotel gives you the comfort of a home and a tranquil setting from the daily rush of the city – all while being a step away from various international companies, ministries and the outstanding landmarks of Doha.

TRAVEL TRADE MENA: With its state-of-the-art venues and extensive range of developments, Qatar continues to attract high volumes of corporate travellers. Which markets will you be focussing on?

MOHAMED CHEBIL: Qatar is focussed on delivering the FIFA World Cup 2022.

The beauty of this is that it allows the country to develop its infrastructure accordingly.

During this period The Curve Hotel by Ezdan will focus on guests that are relocating to Doha or companies that are looking for proper accommodation for their staff.

Likewise, a part of Qatar’s travel market is driven by events, particularly [those in] the sporting industry.

The country is niching into the business of sports as it has hosted several major sporting events in recent years, such as the 2015 IPC Athletics World Championship, 24th Men’s Handball World Championship and AIBA World Boxing Championship.

We want to cater to these short-term guests that are potentially [organising] these events as well as to guests keen on attending these tournaments.

TRAVEL TRADE MENA: Seasonality has long been a challenge for regional hoteliers. What kinds of offerings and services can you rely on in order to ensure healthy performance levels all year round?

MOHAMED CHEBIL: Our several years of experience in the Qatari market would be our greatest asset in addressing seasonality concerns.

We are prepared with promotions that will entice travellers to stay at The Curve Hotel.

At the same time, the property welcomes long-term guests all year round and we are [well prepared] to serve them on a daily basis.

TRAVEL TRADE MENA: With preparations well underway for the much-anticipated FIFA World Cup in 2022, Qatar continues to welcome an increasing number of accommodation establishments. What are those tangible and intangible attributes that can make a difference in such a crowded marketplace?

MOHAMED CHEBIL: The Curve Hotel is positioned as a place to embrace the city.

Its advantageous location will allow guests to easily assimilate.

At the same time, our heartfelt service comes from the best hospitality skills of our staff.

The most important factor for us is service.

In a crowded marketplace, where competitors are literally just next door to each other, the one factor that can give a competitive advantage is that guests feel that they are valued.