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For some time now, Moroccan tourism has been consolidating its development and the positioning of its brand, according to Tarik Kerdoudi, director of sales and marketing, Mövenpick Hotel Casablanca, who elaborated that the country’s authenticity

– which lies in its diverse territories, landscapes, natural resources, ecosystems as well as culture and influences – represents a real competitive advantage over Morocco’s direct contenders.

Furthermore, Christophe Prieu, sales and marketing task force, Mövenpick Hotel Mansour Eddahbi Marrakech, mentioned that the entry of international hotel chains in the destination has greatly helped with overall external visibility.

He also reiterated Moroccan stakeholders’ efforts in developing cities in a bid to provide visitors with ample options.

Following a three-year extensive renovation and expansion period, costing approximately USD69 million, the 503-key property is gearing up to soft-open under the Mövenpick Hotels & Resorts brand in September.

Upon completion, the establishment will feature seven dining and entertainment venues as well as leisure facilities, such as a spa, gym, kids’ club and swimming pools.

In addition, a dedicated entrance will connect the hotel to Palais des Congrès, hailed as the country’s largest convention centre, which will also be operated by the hotelier.

As Gautier Py, general manager, Hyatt Place Taghazout Bay, noted, visitors are always in need of new activities, hence, Morocco should better communicate in reference to its culture, products and infrastructure.

Py further shed light on the Taghazout Bay project as a great initiative which adheres to the country’s tourism vision and sets sustainable development at the heart of priorities, with ample sport activities, a picturesque countryside and landscaping.

“In line with [Vision 2020’s] directive, Morocco is making great strides to enhance its infrastructure and continue developing the tourism sector across all key segments and parameters.

Morocco’s welcoming visa policy, the open skies policy, friendly relations with [neighbouring countries] and sharp focus on sustainability, are all distinguishing factors fostering the country’s future tourism growth, which will ultimately drive more tourists to its shores,” concluded Thomas.