With close to 100 hotels and 16,000 rooms in operation and under development in Africa, Radisson Hotel Group has opened 14 hotels in the region and signed over 25 new hotels, adding more than 4,800 additional rooms to its portfolio in the last two years alone. This equates to 90 percent of its African pipeline and translates to a commendable 15 percent growth to its African operating portfolio, year-on-year, placing the group well on track to reach its ambitious expansion goals.

Ramsay Rankoussi, vice president, development, Africa & Turkey, Radisson Hotel Group commented, “Over the last two years, we have accelerated our growth timeline locally and reached new record milestones across Africa, thanks to our balanced development strategy, our tailored approach, and our swift response to changing market conditions. As a group, we have prioritised consolidating our market share in key focus markets and expanding our presence in new territories to cement our leading position as the most geographically diverse hotel company across Africa. Our rate of materialisation and openings are testament to the quality of our pipeline and our conversion strategy to reposition existing hotels under one of our Radisson Hotel Group brands. What sets us apart, is our owner-centric approach with dedicated teams and relevant brands that balance the lowest development cost with access to development solutions. Our adaptive solutions are created to meet local needs, resulting in compact, midscale, and luxury hotel offerings as well as serviced apartments with a lean operational model and efficiencies as a result of hotel clusters.” 

Key focus markets for the group’s Africa expansion during this year remain Morocco, Nigeria, South Africa, and Egypt, in addition to new markets of interest which include Gambia, Cameroon, Ghana, Tanzania, and the Seychelles - demonstrating a balanced prioritisation of Francophone and Anglophone countries.