Notably, nearly one in four pipeline properties is classified as a lifestyle hotel, representing 10 percent of the existing base of hotels, further strengthening Hyatt’s leadership position in the luxury, lifestyle and leisure segments. The significant growth of these high-value properties in Hyatt’s portfolio expands the compelling guest experiences that can further drive World of Hyatt loyalty penetration across the Hyatt portfolio.
A notable driver of this growth is the announced asset-light acquisition of Dream Hotel Group's lifestyle hotel brand and management platform which is expected to bring established lifestyle hotel brands – including Dream Hotels, Unscripted Hotels and The Chatwal – into the Hyatt portfolio.
Dream Hotel Group properties are known for their experiential hospitality including hotspot restaurants and nightlife venues built on strategic and unconventional programming and brand collaborations, paired with signature designs that balance substance with sizzle.
The acquisition will welcome more than 600 new colleagues into the Hyatt family, bringing deep expertise in experiential hospitality to Hyatt’s global portfolio of lifestyle offerings and extending Hyatt’s brand footprint in strategic destinations including Nashville, Hollywood, Las Vegas, South Beach, Saint Lucia, Doha and New York City. It will also mark the entrance of Hyatt brands into markets such as the Catskills in New York and Valle de Guadalupe in Mexico.