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Marriott International Marriott International

Marriott International to Expand with Expected 30 Select Service Hotels in Greater China by End 2023

Marriott International recently announced plans to expand its select service portfolio in Greater China with the expected addition of 30 hotels in the segment by the end of 2023.

The additions are fuelled by the strong demand for Marriott’s select service accommodations in emerging destinations and complement an existing portfolio of more than 460 properties in the region. Marriott’s select service portfolio currently includes the following brands spanning across 67 cities in Greater China: Moxy Hotels, Fairfield by Marriott, Courtyard by Marriott, Four Points by Sheraton, AC Hotels by Marriott, Aloft Hotels, and Element Hotels.

Marriott’s portfolio of 30 extraordinary hotel brands offers unique brand choices to capture changes in consumer needs and characteristics across different destinations. The expansion of the select service portfolio in the region will elevate consumers’ travel choices in China’s second-and third-tier cities, such as Foshan and Changchun, while expanding its presence in first-tier cities like Shanghai.

The company is also enhancing its strategic positioning in Greater China through dual-brand projects and its franchise-plus model. The unique design of the dual-brand model will accommodate travellers’ growing desires for flexible accommodation by offering consumers more choices.