The main topics included airport and airline business relations, market potential for an airport’s location, overall marketing strategy to grow revenues as well as marketing support and financial incentives schemes for route development.

Angela Gittens, director general, ACI World, commented, “Helping airports serve their communities and achieve sustainable success is what ACI’s DNA programme is all about. […] The DNA programme is a manifestation of our philosophy to leave no airport behind.”

Targeting airport communities in developing countries, the scheme provides training as well as capacity building initiatives to support hubs’ achieving their objectives.