The schedule will integrate the topic across all activities by offering focussed seminars and dedicated roundtable sessions.

“Travellers are increasingly looking beyond conventional leisure programmes and itineraries and are actively seeking out atypical experiences that deliver a true taste of local culture.

This growing trend is now on the radar of the region’s tourism chiefs as destinations face increased competition for their share of the more traditional travel segments, […],” said Simon Press, senior exhibition director, ATM.

ATM will take place at Dubai World Trade Centre between April 24 – 27, 2017.