As tourism infrastructure across the Gulf and beyond continues on its high profile development path, attention has turned to the midmarket segment, explained Nadege Noblet-Segers, exhibition manager, ATM.

“This has been identified as both an underdeveloped and potential growth area for the region, driven by demand from the growing middle class markets [...] combined with budget Generation Y travellers and young families,” added Noblet-Segers.

A point of discussion will be the number of rooms entering the market, including the share planned in the four- and three-star classification.