hailed as an important area of opportunity for Middle Eastern destinations.

“As tourism infrastructure across the Gulf and beyond continues on its high profile development path, our spotlight theme for this year has turned to midmarket tourism,” said Nadege Noblet-Segers, exhibition manager, ATM.

“This has been identified as both an underdeveloped and potential growth area for the region, driven by demand from the growing middle class markets [...] combined with budget Generation Y travellers and young families.”

A key point of discussion will be the number of new hotel rooms entering the market, and the increasing share of the four- and three-star categories.