Networking will be a focal point at the 36th International Tourism Trade Show (FITUR) with a range of initiatives and programmes aimed at fostering business relationships and commercial opportunities.

Organised by IFEMA, the show, which will run between January 20 – 24, 2016 in Madrid, will enable tourism professionals to exchange experiences and knowledge, learn about new strategies and keep abreast of the latest tools for gaining competitive advantages and market share.

Once again, tourism developments will be the hallmark of the event, hence the staging of programmes with a consolidated trajectory such as INVESTOUR Africa, which will promote a sustainable model for the economic development of the continent.

The FITUR Shopping and FITUR Health sections will also have their own business-to-business structures further enhancing the show’s business potential.