Just in the last three months, Atomize has expanded its Middle East footprint with the addition of three prominent hotel groups.

Earlier this month, the 270-room Gulf Court Hotel Business Bay became the first of seven Gulf Court Hotel properties to choose Atomize, with the ambition to do a full roll-out planned across the group’s portfolio.

This follows the announcement by Dubai-based SUHA Hospitality in March to deploy Atomize in all four of its luxury hotel apartment properties in Dubai, with several more in the pipeline. Earlier in the year, JA Resorts & Hotels appointed Atomize as its exclusive revenue management software partner for its 10 luxury properties representing 1,500 rooms in Dubai, Maldives and Seychelles.

“We are delighted with the exceptional response we have received to our market entry here in the Middle East and are grateful to have had the opportunity to welcome many fantastic hotel partners across the region,” said Alexander Edström, CEO, Atomize. “At Atomize we help hoteliers boost their revenues and maximize their profitability by automatically setting optimal rates for hotel rooms through our lean RMS solution that’s sophisticated, yet very easy to use.”

Hotels are increasingly asked to do more with less, they need to protect their cost base while maximising their revenue potential. This is not an easy feat given that the hospitality industry, like many others, is facing understaffing issues, especially post-pandemic. On the bright side, revenue management is one of the key hotel functions that can benefit  significantly from automation.