Bani Haddad, managing director, Aleph Hospitality said, “I am personally very excited to start operations in Uganda. This is a country that leaves an everlasting impression on visitors, a country with breath-taking scenery, exotic wildlife, kind-hearted people and cultural diversity. By welcoming Masheda Palms and A’lure Hotel & Suites to the Aleph family, we promise to share our regional knowledge and international best practices to help them reach their full potential and, at the same time, support the rebuilding of the tourism sector in Uganda.”

 The timing coincides with the Uganda Tourism Board’s launch of their new marketing strategy ‘Explore Uganda, The Pearl of Africa’. As Uganda is opening up again to international visitors, the country is focusing on rebuilding the tourism sector after the impact of the pandemic.

 Located in a leafy residential area in the capital, Kampala, in proximity to the Rubaga Cathedral and the Uganda museum, A’lure Hotel & Suites opened its doors in November 2020. The boutique hotel features all the contemporary amenities of a four-star hotel plus silent zones for creative thinking, palm trees, cool breezes and a laid-back vibe.

 Masheda Palms, located in Buyala town, opened its doors in July 2020 and features authentic thatched-roof cottages in lush green settings with secret morning coffee spots and storytelling moments around the fireplace. Popular among families, the resort is ideally situated for experiences such as nature walks, flower gardens, heritage and architecture memories.

 Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.