The figures for FITUR 2022 have exceeded all initial expectations. On the one hand, trade participation over its first three days rose to 81,193 attendees from 127 countries, doubling the figures for the 2021 edition, in addition to general public visitors at the weekend that, even before the final closing figures came in on January 23, are estimated at about 30,000 people, giving a grand total of 111,193 attendees.

 Online professional engagement at FITUR from around the world also achieved record figures. The FITUR LIVEConnect platform complements the Fair to provide a hybrid format over a more extended season and broader geographic scope. As January 23, it has had 33,286 registrations, 10 percent above initial forecasts.

 Traffic on FITUR’s website was up 90 percent, reaching 150,000 unique users, twice as many as in 2021.

 The response from companies, countries and destinations has been excellent. It shows an upward trend in terms of representation, with figures approaching FITUR record attendances in past editions. This is evident in the 6,933 participants from 107 countries gathered at FITUR 2022.

 There were 600 exhibitors and official representation by seventy countries, led by the Dominican Republic, which this year, under the slogan Has it all, has deployed extraordinary resources and organised activities as FITUR Partner Country.

 All these arrivals at FITUR have generated an economic impact for Madrid of approximately EUR150 million, announced the Madrid Regional Government’s President, Isabel Diaz Ayuso.

 FITUR 2022’s impact has also been reflected in the extensive international media coverage of the Fair, with 3,981 accredited journalists from forty countries. Almost twice as many as in May 2021.