FITUR 2021, a leading event for the tourism industry organised by IFEMA, which exceptionally this year will be held from May 19-23 at Feria de Madrid. Its FITUR MICE section is the leading event for professionals in the fields of tourism for meetings, incentives, conferences and events.
IFEMA has been awarded as the World’s Leading Convention Centre and MICE Destination in the first edition of the World Travel Awards, the global initiative that recognises excellence in the travel, tourism and hospitality sectors.
Also, Spain’s capital city has once again been recognised as the best meeting tourism destination in Europe, by winning the category Europe’s Leading Meetings & Conference Destination at the World Travel Awards 2020.
Looking forward to the event and focusing on specialisation, business and professionalisation, FITUR 2021 is preparing the content for the next edition, including an agenda of B2B meetings to bring together supply and demand specialised in this segment so vital for relaunching the global tourism industry.
The FITUR MICE section, which as in previous years we are organising in collaboration of MITM Events, a company specialising in organizing B2B events for the MICE sector, and with the support of IFEMA’s worldwide office network. It will have its own space during the two days prior to FITUR 2021, on May 17-18 for holding meetings in trade-only setting designed for making contacts and generating business in an efficient way.
For some years now, IFEMA has been promoting its MICE activity, by organising of events and trade fairs and hosting large international events and congresses with thousands of attendees. Specifically, in 2019, it hosted 749 conventions and professional events, in addition to 18 large congresses with exhibitions; 25 percent and 125 percent more, respectively, than the previous year.