Indeed, LCC’s share of total seat capacity across the Middle East increased from 14,9 percent in 2018 to 16,5 percent in 2019, with a larger share of the region’s airline passengers now opting to fly with no-frills airlines in more modest and affordable cabin surroundings.

Over the next 12 months, LCCs are predicted to continue to chip away at their bigger rivals’ market share, with Saudia’s LCC subsidiary, flyadeal, leading this trend – becoming the region’s largest airline by seats in 2019 and recording a capacity growth of 78,1 percent, according to the latest CAPA data.

In addition, Arabian Travel Market (ATM), which takes place at Dubai World Trade Centre from April 19-22, is witnessing this trend first-hand with LCCs including flydubai, flynas and flyadeal confirmed for the 2020 edition of the show.

When compared to other parts of the world, there looks to be plenty of scope for growth for the Middle East’s LCCs. According to Boeing, 33 percent of short-haul traffic globally is on no-frills airlines, led by southeast Asia where the figure is 62 percent. However, in the Middle East at present, this figure lies at 13 percent.